Search Engine Optimisation
Search Engine Optimisation, also known as SEO, 'is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords'.
In general, in order for you to do just this, is to basically improve your rankings for relevant keywords in the Search Engines.
Search Engine Optimisation, who is it for?
Basically, any website that wants to increase traffic via the natural search, should dedicate some time and/or budget to SEO.
One important fact that you should consider, is that the traffic that totals from Search Engines is around 60%. A figure you simply can not ignore.
Should you spend time learning the ropes or hire/outsource to an SEO professional/company?
Understanding Search Engines and how to optimise your website for them, isn't necessarily a hard task to acheive... However, with that said, SEO is an extremely time consuming task and is a very dynamic industry... Search Engines are constantly changing and improving their algorithms to keep us all on our toes.
Not to demean any reader but if your business is not in the SEO industry, I suggest hiring/outsourcing this work to a specialist.
What to look for in an SEO company
Unfortunately, it's a fact and it's well known that there are many 'professionals' and 'specialist companies' out there that say they are SEO specialists but all they do is tweak your Meta Data and Submit you to thousands upon thousands of Search Engines and Online Directories.
Companies and websites that promise the number 1 spot for $29.99, or continous submission to these thousands and thousands of directories for a one-time $99 fee.
You also need to avoid the companies that trick the search engines. These may seem to work initially, but give it time and you may find yourself blacklisted.
At Digital Edge, we adhere to the Search Engines rules and regulations and give them exactly what they want... highly relevant and optimised web pages.
We at Digital Edge focus on;
- Keywords (Keyword research and optimisation)
- Content (Highly relevant and optimised page content)
- Submissions (Relevent and major search engine and directory submissions)
- Links (Increasing PageRank by extensive link building)
We believe that getting these 4 things right will lead to search engine success.
So who are these SEO pages for?
Well, everyone really. Whether you are;
- just starting out in business and can not afford to pay for hired help
- looking to use the services of a Search Engine Optimisation specialist but do not want to have the wool pulled over your eyes
- an internet professional simply trying to learn more about the subject
- already an eMarketing specialist brushing up on his knowledge/studies
